Designing for the Life Span Segment 2

Slide 64 Content

Conclusions Related to the Market Potential of Older Americans:

At this juncture at the onset of the 21st century, older Americans are the most formidable market for all goods and services among all age segments;
Americans over 50 possess the major amount of discretionary monies for consumer purchases of houses, automobiles, appliances, electronics, leisure activities and sporting goods, entertainment, etc.
Much of the wealth of the country is in the hands of Americans over 50 with an increasing share going to women who outlive men;
The youth market is a 20th century concept... brand loyalty among older Americans is largely a myth as corporations, technologies and methods of product distribution change or disappear entirely;

Conclusions related to the market potential of older Americans...