Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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[D]
Discretionary income permits the indulgence of life-long fantasies...
While the brochures, advertisements and magazine covers present an image of youth engaged in the use of watercraft, it is older people- especially men with the buying power- who purchase watercraft... Virtually every watercraft over 25 feet in length is purchased by a male over the age of 55- with the average age being 60.
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Discretionary income combined with time enables the pursuit of dreams. There is that desire for the watercraft that cannot be entertained until time and money enable the pursuit. Large watercraft (over 30 feet) have a very specialized market - made up mostly of white males over the age of 60.
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