Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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[D]
There are very surprising numbers regarding the discretionary purchases of people growing older in America...
People over the age of 65 buy double the amount of sporting equipment and related paraphernalia- such as clothing- than do their counterparts under the age of 25. They are the most significant consumer segment of any age group and represent the greater percentage of all leisure sport activity and vacation packages.
Over 30,000,000 Americans play golf with a substantial percentage of those who do over the age of 65. It is one of the most preferred leisure activities among the aging. However, sizeable percentages of the elderly play tennis, ski, take aerobics classes, walk and run and play other sports.
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Older Americans have leisure time and spend money on that leisure and on recreation. People over 65 buy twice the amount of sporting goods of the population under 25. That stands to reason when one considers the number of older adults playing golf, bowling, tennis, even walking in malls for health benefits. These purchases are accompanied by the acquisition of specialized clothing and shoes and even training classes, lessons and books on the subject of the sport or activity being pursued. There are softball leagues of men over 80. There is a senior Olympics and many older adults participate in marathon running.
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