Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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[D]
...through the 1980s and 90s, moderate sized cities have been perceived as "livable" by older Americans. The distribution of discretionary income is of significance in these middle sized urban/suburban communities with people 66 years to 69 years having the greatest amount of money to spend after necessities of life have been met. People over the age of 65 represent a 900 billion dollar per year market... the market under the age of 25 is 70 billion...
| City | Population 50 and Older | Percent of Total Population |
|---|---|---|
| Sarasota, Florida | 123,215 | 50.8% |
| Bradenton, Florida | 79,856 | 45.9% |
| Fort Myers and Cape Coral, Florida | 110,209 | 42.9% |
| Daytona Beach, Florida | 128,394 | 41.8% |
| Boca Raton and West Palm Beach, Florida | 290,731 | 41.3% |
| Delray Beach, Tampa, Saint Petersburg, and Clearwater Florida | 734,960 | 39.7% |
| Naples, Florida | 43,875 | 38.9% |
| Atlantic City, New Jersey | 102,952 | 34.4% |
| Scranton and Wilkes Barre, Pennsylvania | 250,614 | 34.2% |
| Cleveland, Ohio | 539,139 | 28.7% |
| Cincinnati, Ohio | 350,875 | 25.4% |
| Columbus, Ohio | 294,576 | 22.5% |
| Age Group | Income |
|---|---|
| 15 to 24 | $3,022 |
| 25 to 29 | $3,306 |
| 30 to 34 | $3,713 |
| 35 to 39 | $4,195 |
| 40 to 44 | $4,679 |
| 45 to 49 | $4,572 |
| 50 to 54 | $4,899 |
| 55 to 59 | $5,759 |
| 60 to 64 | $6,188 |
| 65 to 69 | $6,280 |
| 70 and over | $6,073 |
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... discretionary income has interesting dimensions. It might be assumed that the older a person becomes, the less the ability to purchase outside the realm of necessity. A study conducted in 1990 by Management Horizons,, Inc., a Columbus, Ohio based retail design and management organization, broke out discretionary income into discrete segments and that proportion of income and actual dollars increased with age - up to the 70th year. The reasons for this are subject to speculation, but the termination of indebtedness may be a very important one... no mortgage, no car payments and careful management of credit card expenditures frees a significant portion of available resources - prior to the onset of health care issues.
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