Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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In the United States, healthy aging adults over the age of 50 constitute the major market for virtually every product made...
Americans over the age of 50 control 7 trillion dollars in wealth, 70% of the total wealth of the nation and own 77% of all financial assets in America. People over 50 earn almost 2 trillion dollars in annual income (AgeWave). The population over the age of 55, nationally, holds 58% of all the discretionary dollar buying power with people in the age bracket of 65 to 69 possessing the most amount of discretionary buying power of any age segment in our population.
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Older Americans have buying power. People over the age of 55 possess the most discretionary money of any age group. "Discretionary" monies are those funds available after the necessities of life are met, including; housing, food, clothing, transportation and health care. By the end of the 1990s, economists projected that the aging market was close to one billion dollars per year in spending ability. In comparison, the market under 25, where the consumer products industry has traditionally placed much of its marketing emphasis, was approximately 70 million.
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