Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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Designing for the Life Span: Segment 2.
The Market Potential of an Aging America.
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Perhaps the most egregious mis-application of product development effort is the adherence to out-dated youth-oriented marketing concepts when the older consumer has the overwhelming capacity to dominate virtually any area of consumer product sales and new product development. Curiously, industry has been painfully slow to recognize the buying power of the older adult - regardless of the facts. The next series of slides examines the impact of the older adult on the American consumer product economy.
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