Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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[D]
Transition and Change in America's Way of Life and Work.
America re-invents itself through the computer revolution from analog to digital, mainframe to PC, in a span of two decades industry becomes computer dependent...and by 1980, there are 1200 manufacturers.
From the 1970s onward, women become a major component of the work-force.
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Entering the mid 1970s, a world economy had revitalized itself. In many sectors, such as steel production and the automobile industry, foreign competition and advanced methods of manufacturing increased competition in the American market. By 1975, 167 companies that had been among the Fortune 500 companies just a decade prior no longer existed. Many American companies were sold to overseas companies with controlling interests paced by the British and followed by the Japanese and Germans. Americans began showing preference for Japanese automobiles, cameras and consumer electronics. Industrial product design - dominated by the Americans, British and Germans - became an intellectual commodity available anywhere in the world with competition from Taiwan, Japan, Korea and Eastern Europe.
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