Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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[D]
Transition and Change in America's Way of Life and Work.
1965- "Time magazine" choose youth of America as it's "Man of the Year" with 50% of the population under 25.
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The growth of family formations from 1945 through the 60s expanded the population of young people. In the 1950s, the last of the killer childhood diseases, Polio Mellitus, was conquered. With the Salk and then the Sabin vaccines, the disease was eliminated from human experience. Many more young people would live to see adulthood. This generation born just after World War II would eventually become know as the "baby boomers" and spike in the population curve moving through the decades - many now in their middle fifties. It is important to note that mid-century in America was truly a youth culture. 50% of the population was below the age of 25 in 1965. These younger people had grown up in affluence, not the subsistence living of family farming. They were more highly educated than there parents - and acquired higher expectations.
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