Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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[D]
Transition and Change in America's Way of Life and Work.
Creation and growth of the American Automobile industry. Begun before the turn of the century, a few manufacturers of hand-built vehicles became 1200 manufacturers by 1930. By 1980, there are 3 American manufacturers competing for the American market with foreign manufacturers. By the 1980s, the market is global, shared and the industry merged.
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By the 1930s, the automobile industry became an enormous force in America, not only with regard to employment in the cities of the Midwest, but also driving the need for better roads, changing the look and feel of American towns and cities. In the early 30s. Most automobile manufacturing was not an assembly line production process as it later became. There were over 1200 manufacturers of automobiles in the early days with the largest the Franklin Automobile Company in upstate New York. In rapid order, companies were merged or failed and by 1980, within a 50 year period, three American manufacturers remained largely dominating the American market... but not for long.
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