Designing for the Life Span Segment 2
Designing for the Life Span Segment 2 
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[D]
Longevity varies for men and women...
Women outlive men, after the age of 80 there are 2 women alive compared to every living male...
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Women outlive men by a significant margin of years. At 80, there are two women alive for every man alive. There are substantial and profound consequences to this aspect of longevity. More and more of the wealth of the nation is transferring to women. Women make many of the important buying decisions in families regardless of age and may make all of the decisions in old age. Older people vote in elections at a much higher proportion of eligibility than do other age segments (70% voting over 65 and 4% voting under 25). The combination of age and gender will have an increasing impact upon American society as this new century progresses.
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